FACTORFIVE

Results

During the course of our continuing engagement with FACTORFIVE we have been tasked with servicing a range of their imaging needs. For product listings on their eCommerce websites and Amazon, product-on-white photography is needed. This requires a four-flash, in-studio production to deliver quality results. While in the studio, we’ve also produced motion assets for distribution on social media or as digital ad creative. 

Lifestyle media showcases the product in use for the target market. These images and footage are the foundation for website and organic social media content. Lifestyle shoots require the coordination of a location, property permissions, sourcing talent, production, and the post production delivery of assets. Watershed Media handles these details on behalf of our clients, allowing them to focus on their overall marketing & distribution strategy. 

FACTORFIVE, as a science-first company, approaches their work with quantitative rigor. The business works closely with industry practitioners who distribute their products and provide feedback for future innovations. Interviewing product end users and care providers provides opportunity for content capture to be repurposed in both organic and paid settings. Our site visits to esthetician offices have occurred in Newport Beach and Solana Beach in California.